Q&A with Melbourne stylist Lore Ebeling - Styled By Sally

Q&A with stylist Loré Ebeling

Q: When did you first develop an interest in style and fashion?
A: I always had a keen eye for fashion at school and used to buy the fashion magazines Seventeen and Dolly. I had a part time job which allowed me to start buying my own clothes. I would wander into the City and spend hours in the Sportsgirl Store trying on clothes and trying to work out what my look should be as I did not want to be the same as the other girls at school.

Q: Tell us a little about your professional background and experience.
A: I started working for Sportsgirl in Toorak in the shoe department and then worked my way up to the buying office as a clerical assistant. After two years of writing orders, faxing, typing and being a general dogs body I was offered my first assistant buyership. I was promoted buyer of the Country Road label for the Sportsgirl stores. After this role I became the buyer for Sportsgirl accessories and shoes and started to travel overseas on buying trips – my absolute dream was to travel for fashion. So off i went to LA, New York, London, Milan, Florence, Paris and Hong Kong.

After 10 years at Sportsgirl buying and travelling I moved over to Witchery as Accessories / Footwear buyer and then onto managing the Witchery Design Team. I managed the Design Team for approx 6 years and did a lot of overseas travel, buying, resourcing, attending fabric fairs and trend forcasting seminars.

Q: Favourite holiday destination?
A: Capri

Q: Any fashion regrets or faux pars?
A: Big shoulder pads to go with my shocking 80’s PERM!!!

Q: Describe your personal style
A: Simple, Stylish, Fashionable, Relaxed

Q: What are your favourite wardrobe items?
A: Jeans and silk blouses

Q: What’s your most recent purchase?
A: Husk Official animal print dress.

Q: Favourite designers or stores?
A: Viktoria and Woods, Camilla and Marc, Scanlan Theodore, Saba, Morrison and Temple of the Sun.

Q: What wardrobe staple could you not do without?
A: Saba Jeans and Habbot Ankle Boots.

Q: When you shop for yourself, what’s your decision making on a purchase?
A: If I feel good in it and if it compliments my shape, value for $$ and I can dress it up or down. I need clothes to serve more than one purpose.

Q: What are some of the things you’ve learnt about styling since working with Styled by Sally?
A: Smart Simple Style generally wins overall.

Q: What do you enjoy most about working with clients?
A: Every client is so different, and I really enjoy introducing new labels to their wardrobe and getting them to try on different styles and options that they would not normally try on. I also love seeing a very happy customer at the end of our shop with some new purchases.

Q: What do you love doing on your days off?
A: Gym, lunching with girlfriends, movies, viewing Leonard Joel Auctions & shop, shop, shopping!

Q: What are your top 3 styling tips for women or men?
A: Buy good quality labels, don’t wear a trend head to toe, invest in good quality shoes and bags.

Q: Minimalist or hoarder?
A: A bit of a hoarder, can’t throw out any designer labels.

Q: Chocolate or cheese?
A: Cheese

Q: Favourite Movie?
A: The Intouchables

Q: What Sex and the City character most resembles your personality?
A: Mmm maybe a bit of the practicality of Miranda and would love to think a bit of Carrie.

Q: What’s the biggest mistake you see clients make with their personal style?
A: I constantly see clients going back to the same label and stores and not broadening the stores they shop in.

Q: Describe your personality in 3 words
A: fun, easy going, happy

Q: Do you have any style icons?
A: Jackie Onassis Kennedy , but modern day Aerin Lauder, Christine Centenera,

Follow Lore on Instagram @lore_ebeling


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