Boost confidence, personal and professional success
Styled by Sally are Melbourne’s most experienced team of personal stylists, offering premium styling services to women and men for almost 20 years. Founded by Sally Mackinnon in 2007, the Styled by Sally team are passionate about helping you to improve your personal style, whether you are a new mum, a corporate high flyer, tradesman on the tools, returning to work after family leave, student or a retiree enjoying your twilight years!
Sally’s stylists – Loré, Melissa and Juvelle – have been carefully chosen to represent her personal ethos to working with everyday men and women – down to earth, relatable, empathetic and friendly. As a team, we embody diversity, inclusivity and individuality, and for this reason we are Melbourne’s most respected, trusted and sought after personal stylists.
We believe at Styled by Sally that our personal approach to clients sets us apart from everyone else. We care about your unique and individual needs. It’s not about the latest trends or the must have ‘it’ item of the season, its about real style, for real people.
At Styled by Sally we’ll help you look fabulous all the time, at any age, for any shape, for any occasion.
Meet the team…
Director, Sally Mackinnon
Sally Mackinnon followed her passion for fashion and style, and in 2007 left a stable teaching career to establish Styled by Sally. Almost 20 years later, Sally is one of the most revered and respected personal stylists in Melbourne, with a large social media following and highly regarded reputation.
In 2026, Sally is entering a new chapter in her career… with the release of her first book STYLED, a spot on National TV and Melbourne radio, Sally is officially in her ‘expert’ era. And that is very exciting news for all of you! While Sally moves away from 1:1 styling, she’ll still be sharing (and teaching) her inclusive, inspirational, and practical advice, but to a much broader audience. WATCH THIS SPACE!
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Senior Stylist, Loré Ebeling
Loré joined the Styled by Sally family in 2014 as an experienced Stylist and Personal Shopper. Loré is well versed in style and fashion, having worked in the industry her enquire life. An ex-buyer at Sportsgirl, Sportscraft and Witchery, Loré brings a keen eye, a professional manner, personable approach and a little fun to her styling. Loré particularly loves helping women in their 40’s, 50’s, 60’s and 70+ find their style mojo. A wife, a mother, and a very stylish lady, Loré is an invaluable member of the team.
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Lead Stylist, Melissa Gold
Melissa brings a unique and fresh approach to the Styled by Sally team. From makeup artist to content creator to personal stylist, Melissa holds a number of roles in the creative field. She first discovered her passion for helping people discover their style through a wakeup call of her own after rediscovering her style post-pregnancy. With a good understanding of colour theory and a personable approach, Melissa strives to help others transform themselves after going through life changes such as having kids or a change in career. Melissa has lived in the Melbourne CBD for over a decade and has a firm grasp of the city’s unique and diverse fashion scene.
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Lead Stylist, Juvelle Behrendorff
Juvelle is an award winning stylist who has been helping clients feel and look their best for the past 10 years. Having previously studied and worked in a sports science field before becoming a stylist, as well as being a mum of two boys, Juvelle has a deep, practical understanding of how the body moves and changes over time, and therefore how clothing should fit, compliment and flow with the body. Juvelle believes there is transformative power in clothing, that finding the right style that is authentic can make you feel more confident every day.
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